So are you a one (wo)man band filming/editing their content? I’m not necessarily opposed to doing this with a (good) youtuber if the content is high-brow/interesting/educational etc but the idea of doing it for a tik tok star sounds positively dreadful. In fact I refused such a proposal before because the “stars” were really not my vibe and also they gave some red flags, but at least they were still “musicians” not JUST ad-peddlers.
No, I’m part of an entire team. There’s multiple project managers, stylists and other people. We get client briefings and everything, it feels strangely corporate.
They aren’t some symbol of the end times or anything, they’re just a symptom of the sort of attention based economy we’ve built up here in America. They exist precisely because you can get paid to shill products while playing Minecraft.
If we reign in the marketing and advertising industries then influencers will fall alongside them.
Or, if we regulate “proper” ads and fail to do the same to influencers, whether on purpose or not, then they will become a primary source of advertising. Depending how this is handled could be a good or bad thing.
It’s also one of the few ways to make money available to them that has a chance of making them enough money to live the way their grandparents did. Certainly the easiest to get into.
The fact that ‘influencer’ is a legitimate job title is proof that humanity is doomed.
I would be ashamed to ever admit that I follow somebody whose explicit job is to influence me. Like, do people refer to themselves as “influencees”?
I work for an influencer now, I went to a reputable film school and have a masters degree. I used to do documentaries on BLM for god’s sake.
So are you a one (wo)man band filming/editing their content? I’m not necessarily opposed to doing this with a (good) youtuber if the content is high-brow/interesting/educational etc but the idea of doing it for a tik tok star sounds positively dreadful. In fact I refused such a proposal before because the “stars” were really not my vibe and also they gave some red flags, but at least they were still “musicians” not JUST ad-peddlers.
No, I’m part of an entire team. There’s multiple project managers, stylists and other people. We get client briefings and everything, it feels strangely corporate.
They aren’t some symbol of the end times or anything, they’re just a symptom of the sort of attention based economy we’ve built up here in America. They exist precisely because you can get paid to shill products while playing Minecraft.
If we reign in the marketing and advertising industries then influencers will fall alongside them.
Or, if we regulate “proper” ads and fail to do the same to influencers, whether on purpose or not, then they will become a primary source of advertising. Depending how this is handled could be a good or bad thing.
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Man fuck any influencer who pushes gambling.
It’s also one of the few ways to make money available to them that has a chance of making them enough money to live the way their grandparents did. Certainly the easiest to get into.
there were always similar jobs going all the way back to the rennaisance