Who knows. It’s harmless drama if it’s a marketing gimmick, or they could just be rivals playing off each other. Childish, sure, but spite can be motivating — the guy does make great quality products.
Like James Randi and Uri Geller. Randi made a career out of debunking snake oil salesfolks but there was no question about how much he despised Geller.
Didn’t say he was an enemy or a friend. He’s a guy I don’t know who shot someone I don’t like.