In November Facebook started rolling out ad-free subscriptions. Before that you could set it to show ads that were not targeted. But after November this was no longer an option (in EU). You now have to accept targeted ads or pay for an ad-free subscription per account across Facebook and Instagram.
The link bellow is meta’s own description but they don’t mention that they no longer support untargeted ads like they used to
In November Facebook started rolling out ad-free subscriptions. Before that you could set it to show ads that were not targeted. But after November this was no longer an option (in EU). You now have to accept targeted ads or pay for an ad-free subscription per account across Facebook and Instagram.
The link bellow is meta’s own description but they don’t mention that they no longer support untargeted ads like they used to
https://about.fb.com/news/2023/10/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe/