It’s because they are. Apple wants to position itself as a “Luxury Brand” first and foremost, that happens to sell mostly tech stuff. Look at the absurd accessory prices, like this thousand dollar monitor stand. There is no reality in which that piece of shit is actually worth that much, but by offering their stupid shit at those prices, people can be associated with such opulence whenever they buy other Apple products. They just want to be the Gucci of computers, and it shows in how they have only been innovating on ways to extract money for low quality products, and not in the actual technology itself.