A little unironically. There’s something to be said for a large social network of like minded people who can reinforce one another’s beliefs. One of the appeals of The Prosperity Gospel, for instance, is that you’re following the playbook so life will just… work out. No need to worry, you’ve got this because God’s got you.

Great for climate denialism, too. “God said he wouldn’t flood the planet again. That’s what the rainbow proves.”

It’s often surprising to see what people will go through when they’re convinced it’s all just going to work out for them.