Not too long after the automobile started gaining popularity, they started releasing a sort of driving guide, basically cool road trip ideas to get people using their cars more. Part of this guide was rating restaurants. After a while the guide part fell off, but the restaurant ratings stuck around.
Until today when nobody remembers the guide but the restaurant ratings are the most prestigious awards in the entire industry.
![‘TASTING TIRES’ [OC] (the marketing gimmick that got out of hand imo)](https://feddit.nl/pictrs/image/009b3410-f52d-4b55-a2e7-4f0fdacd3606.webp){kind=link}
Not too long after the automobile started gaining popularity, they started releasing a sort of driving guide, basically cool road trip ideas to get people using their cars more. Part of this guide was rating restaurants. After a while the guide part fell off, but the restaurant ratings stuck around.
Until today when nobody remembers the guide but the restaurant ratings are the most prestigious awards in the entire industry.
It was also updated every year and you got one with a new s set of ties. So an extra incentive to get a new set of tires every year.
Is this about the Michelin Stars?
Yeah.
No, this is about the Firestone… huh…
…
Son of a bitch…
A part of this was that they wanted people to drive far so they’d have to replace their tires more often.