Ask Just Stop Oil whose attention they get for throwing shit on the Mona Lisa. Are you more aware? Stonehenge. Are you more aware? Private planes. Are you more aware? The audience is everyone who doesn’t give a shit about the protests but instead pearl clutches over the covers of books getting some paint on them. You. You’re the audience because now you’re talking about it and whoever you tell. They’re not targeting book readers, they’re spreading a message.
Stop fucking killing children.
Because it’s easy? Who did it because it’s easy? Fucking writing on the street is easy but there’s no point, how does that make news? When the goal is awareness, how do you get it except by pissing off sensitive shits like yourself? Being aware of the problem is the first step. Having a wrong opinion about it is on them, they should look more into it but the first step is awareness.
But hey, you wouldn’t say that about BLM would you? That burning the cities and breaking into shops would “make people hate you and actively work against your goals.” would you? Of course not.