

I think there are many sliding scales that apply simultaneously. One is age. I used to look forward to this sort of thing when I was a kid and the enthusiasm has decreased since then at the pace of a falling parabola. To a point where I moved far away. Number of certifiable assholes present is another one. If you can hide with the good guys, it’s okay. If there is no way to escape, it sucks. These days are held to please that part of the family which is closer to death of natural causes. So another sliding scale is how much do you want to please your elders. How is the food? That might be worth it alone. And as a last example, how much do you like your relatives? Configure these sliders and you get your opinion. Anything from absolutely hating it to loving every minute is possible and no opinion wrong.



Search is not an easy service. The non-AI search relied on server farms, indexing what is on the internet, and pointing you at what just likely is the answer. There was a sweet spot somewhere between maybe 2005 and 2015 when Google search was fantastic. With the data it knows about you it got you there maybe 19 out 20 searches.
And then things started happening. Google realised that they could sell more ads if their results were a little more shit and they required you to do more searches or click thru more results pages. At the same time, the content of stuff on the internet may have also reached a point where the idea of indexing everything started reaching its practical limits. And the longer time has elapsed since the graphical internet came about, the more deadwood has accumulated. Websites built in ancient days, now unmaintained, services that ended, expired licenses and certificates, etc. The answer you’re looking for may have been out there but for one reason or another can no longer be retrieved.
That’s all before the slop tsunami hit. And this food of content makes it harder still.
So-called AI is technology that’s being beta tested on everybody. I’m sure it’s getting better. At the same time there are plenty of valid reasons to look at it with suspicion. The bullshit it has made up, the additional environmental impact, the stealing of training data, etc. There is every chance that sAIrch will be better in the future than the sweet spot search of the recent past. But we’re not there yet in my opinion. We’re in the in-between time and we just have to muddle thru.
Google is betting big on this prospect. It’s self serving for them because they can downgrade their massive indexing operation and/or free up computing resources for other tasks. So I’m not sure if they’re more driven by financial motivations or conviction in the idea. Too early to tell. Nobody in the late 90s saw Google coming and eating everybody’s lunch in the search market. There is also a chance that a new company we haven’t heard from yet is waiting in the wings.