It was fine until “the adpocalypse”, when advertisers pulled their ads because they were being shown with offensive videos.
While YouTube has been trying to fix the problem the quality of the ads has reduced. So many advertisers now only go through sponsorship, which doesn’t give any share to YouTube.
They had a good thing going. YouTube was far from unprofitable. But the skyrocketing density and plummeting quality of ads drove people to adblockers.
I suspect though, the day will soon come when ad-space is no longer quite so valuable.
It was fine until “the adpocalypse”, when advertisers pulled their ads because they were being shown with offensive videos.
While YouTube has been trying to fix the problem the quality of the ads has reduced. So many advertisers now only go through sponsorship, which doesn’t give any share to YouTube.